“It’s what we don’t know that is the breakthrough.”
Investors Geo-Tagged: The investment trail of Chris Sacca
Quora CEO & Former Facebook CTO
* * *
It’s time for a leap in the geo-space.
So much is known about a place, but so little is represented.
A big missing strategic piece has always been the lack of
compelling content to measure up to the capabilities of Google Goggles or
even Apple and Google Maps.
Viewers have not been impressed with generic photos, recycled
listings, ads looking like Times Square or unmeaningful user-generated words geo-tagged to
“augment” a rich geographical world.
Foursquare and Facebook check-ins could certainly be re-vitalized by better content. Travel/accommodation sites could also spike interest with greater location intelligence.
* * *
To make places more interesting, Jump2Spot embarked on a mammoth project to geo-tag digital
content that had been curated daily and collected over 7 years.
10,000 hours was spent geo-tagging notable photos and iconic
stories (new and old).
.
A who’s who can be found geo-tagged in 70,000 movie scenes, iconic photos, music history sites, biographical trails blazed, and cool spots for art and invention..
A new kind of "augmented reality" has been created. You can see where Bob Dylan was photographed for an album
cover, wrote a song or bought a house. You can follow the footsteps of Steve Jobs, to where he invented new ideas,
regularly ate, met notable people, traveled and lived. You can see where
Audrey Hepburn or Madonna checked-in. You can see where The Godfather made an
offer that “can’t be refused.” Or where a lesser known photographer took a
stunning photo.
Today Jump2Spot's GPS atlas is more than double the world’s longest
novel in words, accompanied by notable visuals geo-tagged. It is already larger
than the world's first digital encyclopedia.
Stories can be seen near the most photographed spots in the
world and on every block in Manhattan. New York, Los Angeles, San Francisco, London, Paris, Toronto, Chicago, Vancouver, Dublin, Boston, Washington DC, Philadelphia, New Orleans, Montreal, and Rome have become “story networks” where
geo-patterns and geo-connections can be seen.
A new form of geo-journalism emerged - to chronicle what happened at a place, its stories geo-tagged there. News is geo-indexed.
A new form of geo-history emerged - to time lapse what happened at a place over a century.
New history has been discovered from old history via geo-intersections disclosing factoids seen only by mapping stories at a common place. Who knew F Scott Fitzgerald moved into the same apartment building of his hate mailer within months of receiving his letter?
A new form of geo-journalism emerged - to chronicle what happened at a place, its stories geo-tagged there. News is geo-indexed.
A new form of geo-history emerged - to time lapse what happened at a place over a century.
New history has been discovered from old history via geo-intersections disclosing factoids seen only by mapping stories at a common place. Who knew F Scott Fitzgerald moved into the same apartment building of his hate mailer within months of receiving his letter?
* * *
So where does a stand-out geo-library go from here?
Jump2Spot 2.0 blueprinting
at U2 producer ’s
place
In the tech space, too many build what they know. But it’s
what we don’t know that breaks through. Or as my math prof once said, “You have
to twist your mind to see it.”
There are formulas for status quo but there are none for
breakthrough.
At first, Jump2Spot 2.0 focused on a new kind visual geo-zine
showing cool things near any place - including stories matching your interests and stories connecting people at places.
But a convenient process where
you don’t have to do much while on the go became paramount. These days,
even opening a new app is quite a chore – especially if you have 100 apps on
your phone.
Today you can open Jump2Spot 1.0 and see stories nearby instantly without pressing a button. Or
alternatively, type an address to see stories near a place top of mind. It’s so
simple but still too much in this era of serve me (who has no time) conveniently.
The Jump2Spot 2.0 blueprint is now focused on having your instant camera shots trigger story
annotations for your photos.
When you use your camera, Jump2Spot 2.0 could automatically inform you about objects in your photo – and notable
stories related to the spot.. You will no longer be clueless about the place you just photographed.
Additionally, it can alert you of interesting things to photograph nearby.
Additionally, it can alert you of interesting things to photograph nearby.
* * *
A lot of brain power is behind this start up.
There's a
pre-seed stage advisory board that includes a tech executive who managed
Cisco and Motorola; digital product
leaders with global experience at AirBnB, Blackberry’s Instant Messenger,
the New York Times and TV Guide; a museum app guru at the Royal Ontario Museum; and community leaders
involved with Esri, Ushahidi, TED, and SxSW. Friends
with experience at Intel, Harvard, Amazon.com and a leading VC have put thought
into it.
Thousands of people have reacted to stories shared by Jump2Spot 1.0 to
give valuable feedback.
Founders are personally active in communities now spanning 9 cities - and it's clear a creative or leading edge audience expects a highly visual, relevant and resonating, convenient experience.
Founders are personally active in communities now spanning 9 cities - and it's clear a creative or leading edge audience expects a highly visual, relevant and resonating, convenient experience.
The geo-story assets are tremendously rich, but it’ll come
down to the execution of product
convenience.
Stay tuned.
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